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Enraged at this deliberate copyright infringement, Fender threatened a lawsuit against many of these companies in the early 1980’s, forcing them to “cease and desist” production.
Many ceased (like El Maya, Heerby, and Joo Dee), but many desisted and kept making these sameguitars with minor changes to the logos and headstock designs. well, er, uh…So, Fender (under the direction of Dan Smith at the Fullerton Plant) started to really get things going prior to 1982 so thatthey could release their “vintage” line of reissue guitars, which are still being made today.
In one particularly galling instance, for example, one manufacturer used headstock logos closely resembling those of original pre-CBS Fender guitars, but using the words "Tokai" (with a large backward uncrossed "F"), "Springy Sound" instead of "Stratocaster," "Breezy Sound" instead of "Telecaster," "Oldies but Goldies" instead of "Original Contour Body" and —the last straw— "This is the exact replica of the good old Strat" instead of "Fender Musical Instruments" in small print below the main logo. Fender acted by setting up its own official Japanese manufacturing operation, Fender Japan, in March 1982. S.-Japanese venture, Fender Japan produced guitars with material and technical support from Fender's U. facilities; Japanese manufacturing facilities even included factories that had been producing the aforementioned Fender copies.
By May, Fender Japan had six vintage instruments— '57 and '62 Stratocaster models, a '52 Telecaster, '57 and '62 Precision Bass® models and a 62 Jazz Bass®.
Squier Company in 1965; by 1982 the Squier name had resurfaced as a low-cost "value brand" alternative initially manufactured and distributed in the Japanese domestic market and soon offered to Europe, North America and the rest of the world. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender. Fender entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
As many people know, when the Fender was sold in January 1965 to CBS (Columbia Broadcasting System, Inc.), things changed.
Pickups were unwoundand studied electronically, wood core samples were taken and exact dimensions of the woods were recorded.
Artists werepaid to replicate the logo designs and hardware designs.
Starting in 1984, the “MIJ” (made in Japan) decade began and continued through 1994.
From 1994 until today, Fender Japan guitars are stamped with the “CIJ”(crafted in Japan) logo.