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Coffee lovers in general may also enjoy your beverages, but laser focusing your market toward those who prefer organic coffee will give you a clear brand and focus to your marketing efforts.
They lure potential customers to your business and give you the opportunity to interact with them.
Demonstrations and samples are effective marketing strategies if the person doing the demonstration and offering the sample is knowledgeable and likeable.
Truex has a Bachelor of Arts in psychology from Willamette University and a Master of Social Work from California State University-Sacramento.
She has been an Aerobics and Fitness Association of America certified fitness instructor since 2001.