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’ All product prototypes are scrupulously tested on an extensive team of real women – including Sara’s mother and 91-year-old grandmother – before being finessed and fine-tuned. ‘I’ve had women come up to me and tell me that they love Spanx [priced between £32 and £205], but simply can’t afford them,’ Sara admits.Thus the newest line, the more affordable Assets Red Hot Label, is about to launch in Debenhams stores across the UK, priced between £29 and £62 and aimed at minimising muffin-tops for office-cum-boudoir, with its vast chandelier, velvet stools, vases of orchids and roses, family photos and shelves of fashion books (plus, rather appropriately, The Big Butt Book).‘He was living in New York and I was in Atlanta, but we both knew how important it was to do all that we could to make it work.He was 38 and I was 35; we had both dated enough to know that we were not going to let work, busy schedules and where we lived get in the way.’ The pair married in 2008, and Sara gave birth to their son Lazer three years ago.

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The day we meet, in fact, Sara and her family have just returned from a holiday on Branson’s Caribbean bolthole Necker Island.But writing her stand-up material also helped when she came to market Spanx, with packaging one-liners such as, ‘Don’t worry, we’ve got your butt covered’.In 2000, she shipped a bag of garments to Oprah Winfrey’s stylist, resulting in Oprah naming Spanx as her favourite product of the year.But her company is not one to sit on its smooth and sculpted behind – up next, Spanx jeans.It’s a wonder no one has thought to try it before, but few other firms seem to have Sara’s commitment to achieving perfect control.

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