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New research from the Pew Research Center shows that in the past two years, the percentage of US adults who had used a dating app tripled.But that doesn't mean all dating apps are created equal.The result, Scamalytics, is a company that’s able not only to identify a number of key profile traits—in the “low hundreds,” says Winchester—but to measure how they play against one another for a more complete picture of who’s real and who’s swindling.“Features that in isolation may not give you too much information, in combination become much more powerful,” says Winchester.“We then take the learnings from that academic exercise, and try to scale them up into a production environment that works at enormous speed.”Some of those indicators are proprietary, but a few are fairly obvious.But most people wouldn’t blink if they saw it in a real person’s profile.Likewise, scammers use current events to provide cover stories that explain why they’re in, say, Nigeria.The same rule of thumb with email scams applies to online love, though; if it seems too good to be true, it probably is. We know online dating can be frustrating, so we built our site with one goal in mind: Make online dating free, easy, and fun for everyone.

Scamalytics also keeps track of the most popular pick-up lines used by online dating scammers.

The pick-up line "I am not interested in games or drama" cracks the top 20, which sounds legitimate enough, but so does "having past events shape your life is one thing carrying the past as a burden that sits heavily upon your shoulders is not the way i view life."There are millions of scam online dating accounts created each month, says Scamalytics co-founder Dan Winchester.

His company, which he founded in 2011, detects up to 250,000 per month, and was born out of a healthy combination of necessity and self-interest. The increase in online dating scammers, he says, has grown in step with the popularity of the sites and apps themselves.“As with all dating services, there came a point that it hit the radar of the scammers, and it suddenly became overrun.

“But the operator of the bot is collecting payments for generating downloads, without ever having to interact with the user themselves.”If someone’s going to fall for a fake profile, that’s about as innocuous a result as one can hope for.

The bigger danger comes from human interaction, where, as in those familiar scam email exchanges, the person behind the profile doesn’t want your heart; they just want your money. While the UK’s favored scammer line sounds ridiculous, the top spot in the US goes to “i am very easy going and laid back.” Okay, so it’s no Pablo Neruda.

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