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“It’s not every day that an ad you see on the street is referencing the restaurant next door.” The run-on style of the sentences was also calculated.

“It’s this feeling of being a little bit whimsical,” says Mc Leod.

The series of new ads recently launched by Jdate uses the image of ‘yenta’ – old Jewish women who served as matchmakers "back in the shtetl days", according to the campaign’s architect David Roth cited by the Drum.

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